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Starbucks Rewards program gets a makeover

Starbucks Announces Major Change to Royalty Program in March: What’s New

Coffee giant Starbucks is modifying the Starbucks Rewards loyalty program on March 10 with a new tiered structure—Green, Gold and Reserve—that introduces faster Star earning, additional perks, and expanded redemption options for its 35.5 million active U.S. members.

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Starbucks Is Making a Major Change to Its Rewards Program

Tasting Table on MSN · 20h

Starbucks Is Overhauling Its Rewards Program. Here's What It Means For Your Coffee Routine

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Starbucks revamps US loyalty program with three tiers

Starbucks (SBUX.O) will introduce a new three-tiered system to its U.S. loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday.

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Starbucks redesigns loyalty program

Axios · 1d

Starbucks overhauls loyalty program as U.S. visits rebound

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Starbucks highlights beverage innovation and a new rewards program at its Investor Day

Menu innovation to watch for includes new espresso, matcha and chai beverages, including Ube launching this spring.

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Starbucks changes its rewards program: Here's what to know about tiers and benefits

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Starbucks Rewards Is Getting A Major Glow-Up With Bigger Perks And New Ways To Save

eWeek

Starbucks Developing AI ‘Ordering Companion’ to Personalize Coffee Orders

Starbucks is developing an AI ordering companion to help customers discover drinks through prompts, while supporting baristas with smarter store tech.

Restaurant Business Online

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

Vibe coffee is coming: Starbucks is building an AI ‘ordering companion’

Describe your mood, get a drink. Starbucks is building an AI "ordering companion" that translates cravings into customized recipes. We're calling it vibe coffee.

Newsweek

Starbucks Adds to Its ‘Secret Menu’ – Here’s How To Order

Starbucks launched its ‘Secret Menu’ on July 14, 2025, allowing its Rewards members to find and order top customer drink customizations directly from the "offers" tab in the Starbucks app. According to a press release by Starbucks, rewards members ...