Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

With a major influx of live sports imminent, the streaming ad ecosystem remains overcomplicated and inefficient Significant hurdles including unfilled ad slots and measurement issues still need to be ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

Amazon Prime Video isn’t waiting for the start of next week’s “upfront” to draw attention to women’s sports. The streaming giant said it has struck a sponsorship deal with AT&T and its buying ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...