The question comes up in every revenue planning meeting: Should we hire business development reps first or build the marketing function? Taylor Thomson has a definitive answer. Marketing comes first.

We all have problems to solve. Sometimes we sit down with our computer or a pad of paper and pencil and develop solutions in a methodical manner. However most of the time, when we have a problem we ...

Traditionally, people in the business world laud entrepreneurs as visionaries—risk-takers, lone wolves with audacious ideas. Risk-taking, ambition and resilience are vital parts of becoming an ...

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same ...

Business owners who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. In fact, every business is about solutions to customer ...

Problem-solving is an essential life skill that involves identifying, analyzing, and resolving challenges effectively. Have you ever found yourself staring at a problem, feeling like you’re trying to ...

Citations: Balachandran, Bala. 1975. A Comment on "Solving the Marketing Mix Problem in Computer Networks. Management Science. (10)1204-1205.