Snapchat's CEO Evan Spiegel has revealed that the app will have adverts soon. Speaking at the Vanity Fair New Establishment Summit today (October 9), Spiegel said that adverts will only appear on ...

While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Evan Spiegel told delegates at the Vanity Fair New ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

Snapchat will be ad-free no more. The ephemeral mobile messaging app will soon have ads, said Chief Executive Evan Spiegel. The news came Wednesday night during an on-stage chat with Katie Couric and ...

Snapchat, a popular social media platform, is set to introduce a new advertising format that places sponsored messages directly next to chat threads from friends. This move marks a significant shift ...

Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving ...

Stopping by CNBC earlier today, SnapChat‘s CEO Evan Spiegel made the vague semi-announcement that the notorious tween sexting app is currently experimenting with ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...