Previously available solely as an untargeted national takeover, they will now be made available to purchase programmatically via the platform. Custom-built for the redesigned feed-based Discover ...

A suite of Ad Manager tools are now finally live, having been in the works for a few months. To get started brands need only fill out a quick form. From a web browser, SMEs can import brand assets and ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

As Snapchat's platform and advertising ability grows, the platform announced this week they have launched Focus, a certification program for advertisers. Snapchat has announced the launch of Focus, ...