The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ...

Approximately half of businesses have integrated chatbots into their websites, while on Facebook Messenger alone, there are well over 300,000 active bots facilitating billions of messages between ...

Though engagement rates remain low, the mobile marketplace appears to be recovering from a paralyzing app glut. That’s according to new findings from analytics firm Localytics, which processes around ...

Within three years, about 40% of consumers will use a voice assistant as an alternative to a mobile app or website, according to the results of the Capgemini Digital Transformation Institute ...