Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As organizations grapple with resignation, migration and possible stagnation, a new approach ...

In the fast-paced world of the food industry, an increasing number of companies are constantly seeking innovative ways to enhance their marketing and sales strategies. With the advent of cutting-edge ...

GTM Buddy Inc., a startup that provides software for sales enablement teams, today announced a new generative artificial intelligence tool called Ask Buddy. The tool is based on OpenAI LLP’s large ...

A sales enablement expert explains why content, messaging, and clean data—not hype—are the real keys to scaling sales teams ...

Additionally, sales teams must be prepared to have strategic, problem solving, value-creating and differentiated conversations, rather than traditional product, feature, benefit pitches. “Sales ...

In recent client research interviews, fueled largely by growing interest in released and planned innovations based in artificial intelligence, many sales organizations report plans to invest in ...

Sixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales rep ...

Sales enablement tools, programs and teams are invaluable for today’s B2B organization. They help sales teams drive growth and foster better client relationships — all essential for a company to meet ...

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to ...

What is sales enablement, exactly? To most companies, it’s providing sales organizations with the content, tools and information they need to sell more effectively. Sales enablement is a broad-based ...

As companies continue to aim for a competitive edge, the demand for sophisticated sales enablement and marketing intelligence solutions has surged. In particular, buyers are now looking for sales ...