This paper concerns the development of advertising for Ruddles, the brand name which encompasses Ruddles Best and Ruddles County. It describes how the planning thought process identified a challenging ...
The Ruddles Brewery faced an interesting strategic problem. The source of its greatest strength was also a major barrier to growth. Ruddles is famous for Ruddles County, a definitive traditional ...
The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 ...
A London Wetherspoons pub is serving what could be the cheapest pints in London - for just £1.49. This East London Spoons offers a big discount compared many of the capital's boozers where you would ...
Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand. Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County ...
Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category. The tree has been replaced with a ...
Wetherspoons is slashing the price of a pint to under £2 across 700 of its pubs nationwide next week. The pub chain will be cutting the price of a pint of Ruddles Best from Wednesday, September 18 to ...
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