Certain online fashion retailers and e-commerce marketplaces are outpacing brick-and-mortar retailers. Product lines tied to online sales have experienced remarkable growth for fashion retailers like ...

The future of online fashion sales belongs to independent fashion designers. Learn how DTC fashion brands are disrupting big ...

As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Fashion brands operate in a highly competitive environment, and need to stay on top of the latest trends and technologies (in addition to their cutting-edge designs) to maintain their customers’ ...

Forbes contributors publish independent expert analyses and insights. In the hyper-competitive world of fashion retail, where brands like Nike, Shein, H&M, and Primark continually fight for market ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...