Online reviews are an important part of your small business's reputation. It's also important to respond to every review you ...

Safeguarding your online reputation has become paramount, yet all it takes to damage it is just one little fictional allegation. Protecting yourself from fake reviews requires a strategic defense plan ...

This guide describes online reputation management and how brands can use it to keep their public image positive.

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article ...

Healthcare has entered the same digital marketplace as every other consumer service. Patients now search, compare and choose providers the way they would restaurants or hotels, guided heavily by ...

David Nelkin questions over-reliance on Google reviews in dental marketing to help practices achieve a holistic reputation strategy.

Every business owner has felt the slight tension when a customer pauses before finalizing a purchase. They're likely pondering questions like, "Will this company deliver?", "Is this the right choice ...

When it comes to choosing a hospital or health system, most patients base their decision on the organization’s brand. Online information is a significant contributor to brand reputation and its ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...