Scaling a creator business raises a hard question: who should lead? Smosh, one of YouTube’s oldest brands, offers a revealing model for sustainable growth.

Google is using a subset of YouTube videos to train its AI tools, including its text-to-video product Veo, in a move that is making many YouTubers unhappy. Some YouTubers want an opt-out option or a ...

If you're a content creator and post videos on YouTube, your earnings could increase this year. The company is introducing ...

Neal Mohan and Katarina Mogus at Made on YouTube 2025 (Photo Credit: Madison Phipps and Getty Images) Typically, product launches and corporate events are full of ...

YouTube said it plans to offer creators the ability to opt-out of the platform's recent enhancements to some Shorts after a handful of creators expressed concerns the subtle changes were being done ...