You can not have a Hasbro Pulse event without at least one exclusive reveal, and Blurr is here to save the day. Hasbro has announced the start of the Shattered Glass storyline that is coming to life, ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...