Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...
QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account information, phone numbers, or even coupons. QR codes are found everywhere from ...
After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.