Editor’s Note: This is the first installment of a two-part feature authored by Dr. Tom McNamara, The ESC Rennes School of Business, France While supply chain managers are dealing with the lingering ...
Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic ...
A company's supply chain stretches from the factory where its products are made to the point the products are in customer hands. Supply chain strategy determines when product should be fabricated, ...
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