Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes ...

Two of the greatest brands in sports, Adidas and Puma, grew out of one small town in Bavarian Germany, where they were started by competing brothers, Adolf and Rudolf Dassler. Barbara Smit's "Sneaker ...

Days after releasing its AI-aided Inverse sneaker design, PUMA is further expanding upon its artificial intelligence experimentation in a new partnership with English football team Manchester City. In ...

The deal builds on Anta's efforts to expand its foothold outside of China, where it has faced growing competition from the ...