If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

The Chinese company, whose portfolio includes Fila and a majority stake in Amer Sports, will be the sneaker brand’s largest shareholder.

The deal builds on Anta's efforts to expand its foothold outside of China, where it has faced growing competition from the ...

Puma’s business performance has worsened in recent years. Net profit declined 14 percent in 2023, and dropped another 7.6 ...

Anta to buy a 29% stake in Puma for $1.79 billion, becoming its largest shareholder as the German brand seeks a turnaround ...

By Paolo Laudani and Helen Reid Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same ...

Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes ...

Chinese group Anta Sports has agreed to buy a 29 per cent stake in sportswear brand Puma from France’s billionaire Pinault family for €1.5bn, as it accelerates its expansion into western markets.

Puma was the no. 3 in sportswear after Nike and Adidas until recent years, competing to churn out cool sneakers and win top ...

France’s billionaire Pinault family agreed to sell its 29% stake in Puma SE to China’s Anta Sports Products Ltd., paring back ...

China's Anta Sports Products will buy a 29.06% stake in Puma from the Pinault family for €1.5 billion, becoming the German sportswear maker's largest shareholder, with Anta seeking board seats as Puma ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...