Dailymotion on MSN

Novartis’ Super Bowl LX ad “Relax your tight end” tackles prostate cancer screening

Novartis uses its Super Bowl LX ad “Relax Your Tight End” to address a critical men’s health issue: the tendency to delay ...
Fierce Pharma

'Relax your tight end': Novartis Super Bowl ad drafts NFL stars for cheeky prostate cancer testing push

Last year, Novartis debuted its first-ever Super Bowl ad with an aim of starting “a movement” around early breast cancer ...