This study suggests that our tactile cortices, primarily evolved to perceive touch and pain on our body, have an important social function. They contribute to prosocial decision-making by helping to ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

Lin, Stephanie C., Julian Zlatev, and Dale T. Miller. "Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior." Journal of Experimental Social Psychology 70 (May 2017): 198–203.

Children who consumed the least amounts of seafood at 7-years-old were likely to be less 'prosocial' at ages 7 and 9 years than those who regularly consumed seafood, according to a new study.

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58 ...

Recently, my husband and I went hiking. Two runners came toward us, neither wearing masks. As we put our masks on and turned away to let them pass at a safe distance, one of the runners made fun of ...