Businesses looking for clearer insight into how consumers truly feel about their products, campaigns or brand decisions may ...

Forbes contributors publish independent expert analyses and insights. At a time when established social media platforms are facing criticism and turbulence — from TikTok's temporary shutdown to Meta's ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Being a content creator or social media influencer continues to be a highly sought after profession, with over half of Gen Z reporting the desire to pursue the career. With platforms like TikTok ...

Social media has become inexorably intertwined with our daily lives, but not all platforms are equally popular. For every cultural phenomenon like TikTok, there’s a Mastodon. It would be easy, based ...

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and ...

OpenAI has announced plans to launch a new social media platform designed to tackle the challenges posed by the proliferation of AI-generated content and online bots. This initiative represents a ...