For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV Unity (NYSE: U ...