Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...
NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...
Programmatic is practically the definition of an irresistible force. Depending on which research you prefer, some 80 to 96 per cent of advertisers already buy digital display space programmatically.
Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...
Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.
Hearst Magazines is deploying AURA, its AI-targeting tool, in a new way — through an arrangement with Amazon Ads. The new offering, debuting at Cannes, combines content engagement data from Hearst’s ...
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...
European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand safety and ...
When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...
Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...
NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments ...
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