Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move towards strategy and outcome-driven decision-making ...

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic.

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.