There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...

The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...