Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Vereigen Media’s approach is designed for modern B2B marketing leaders and teams who value quality over volume. By combining programmatic advertising (VM Engage) with verified demand generation ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

One of the most unexpected outcomes of the 2016 presidential election was the increased scrutiny of the quality and integrity of online content. The term “fake news” is thrown around constantly, ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced ...

Acquisitions should be a tool in every growth company’s toolkit. Of course, an acquisition is not something you reach for in every instance — you still need to focus on delivering a great product at ...

This year drove M&A dealmakers to face unrelenting challenges and a stark decline in activity, by result. Rising interest rates, geopolitical turmoil, and unmuted fears of economic recession drove a ...