Ads accounted for more than 60% of the malware and phishing campaigns observed by digital safety company The Media Trust in ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

Issued quarterly, the series draws from Guideline's proprietary programmatic dataset covering approximately $33 billion in annualized gross media spend across 6 countries and more than 350 DSPs and ...

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

How quickly can campaigns pivot in today’s automated ecosystem?

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The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...