Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Singapore’s FairPrice Group has more than 3,500 private label brands and now owns the market leader product in 28 of the 70 ...

Gen Z consumers are turning to private-label brands for their value and reliability, but they are split on how to engage in the category and what to look for, Sarah Williams, assistant professor of ...

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

For supermarket groups, private label has become a strategic asset rather than a price weapon. Control over formulation, sourcing, pricing and shelf placement allows retailers to protect margins while ...