The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR. In order to comply with the regulation’s consent requirements, marketers have been ...

For your business’s audience, choice and control are paramount. Nobody likes having no say in how they engage with a business or what that business does with their information. Preference management ...

Preference centers sit at the intersection of user experience and compliance. Whether you’re a compliance professional, marketer, or engineer, a well-designed preference center can help you make an ...

Instilling brand preference in target customers is the ultimate objective of a company's marketing and promotion efforts. This normally begins with developing a brand image for your business or ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...