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A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

Stokely-Van Camp Inc. (SVC) sells the Gatorade line of sports drinks. In March 2009, the Coca-Cola Company and Energy Brands Inc. (collectively Coca-Cola) launched Powerade ION4—a reformulation of its ...

Pepsico has sued Coca-Cola claiming that Coke's ads for Powerade attack Pepsi's Gatorade in a misleading way. The suit will have two major effects in the war between the two brands: It will distract ...

NEW YORK (CN) – The maker of Gatorade says rival Coca-Cola’s ad campaign for Powerade ION4 constitutes false advertising. The campaign — launched nationwide on ESPN Magazine, on ...

MILWAUKEE — PepsiCo Inc. sued rival Coca-Cola Co. on Monday over ads for a new version of Coca-Cola’s sports drink Powerade, saying the campaign makes false claims that could hurt its Gatorade brand.

Coca-Cola Enterprises has added a mineral-bursting variant to its Powerade ­energy drinks portfolio to boost stagnant sales. Powerade ION4 is a still isotonic drink that contains sodium, potassium, ...

A federal judge ruled this week against PepsiCo in its efforts to get a preliminary injunction against advertisements for Coca-Cola Co.’s Powerade brand, largely because the Powerade ads already have ...