The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The future of play with Lego’s Smart Play System, featuring interactive Smart Bricks, Tags, and Minifigures with computer ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...