Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, ...

How To Write Knockout Proposals: What You Need to Know (and Say) to Win Funding Every Time, by Joseph Barbato, is a collection of more than 50 tips for writers seeking to win money for charitable ...

We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...