What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Two separate studies published today in the journals Science and Nature arrived at the same conclusion: AI chatbots can be very persuasive at molding a person’s political opinion, with researchers ...

Violin plot of NLI-derived topic scores for June (prior to AI adoption) and October (after AI adoption) of 2023. Credit: PNAS Nexus (2025). DOI: 10.1093/pnasnexus/pgaf083 A study of the use of AI by a ...

Some people have the natural ability to get others to see things their way. These are people who know just what to say to charm their way out of something or convince you to buy a $300 gadget you’ll ...

The techniques that make artificial intelligence more effective at changing people’s minds also make it less accurate. That’s the troubling pattern that emerged from the largest study of AI persuasion ...

According to Gallup, support for same-sex marriage has climbed from 27% in 1996 to to 71% this year. That fact alone should make it obvious that Anand Giridharadas is onto something in his new book, ...