PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...
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How to Use Google’s Performance Max Campaigns to Lower CPC and Boost Conversions in 2025
In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising. In 2025, PMax ...
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