Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

The Rorschach Inkblot Test (RIT) was developed in 1921 by Swiss Psychiatrist Hermann Rorschach. While working in an inpatient psychiatric hospital, Rorschach experimented with upwards of 40 inkblots.

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

The Yau Lab at Baylor College of Medicine investigates how we sense and perceive the world. We use touch as a model system to study how sensory cues are represented and elaborated in the primate ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

“We do not see things as they are, we see them as we are.” —from Seduction of the Minotaur, by Anaïs Nin (1961) On the 10th of April 2019 Pope Francis, President Salva Kiir of South Sudan and former ...