Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the senses ...

When you look at two objects close to you such as two leaves, it's easy to tell them apart but when they are farther away from you, they become difficult to distinguish. The two objects become ...

Novack, who has studied infants as young as 18 months, has seen how the capacity to derive meaning from movement increases with age. Adults do it so naturally, it’s easy to forget that mapping meaning ...

Remember the last time someone flipped you the bird? Whether or not that single finger was accompanied by spoken obscenities, you knew exactly what it meant. The conversion from movement into meaning ...