Does it ever feel like the years just vanished overnight? You're not the only one. As we age, our perception of time changes.

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...