But as a 4B woman—one who’s long relied on box braids as a protective style—I’ll admit I’ve neglected my natural hair.

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Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Four beauty experts share their honest take on PATTERN’s do-it-all hair foam.

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...