SANTA MONICA, Calif., Jan. 08, 2019 /PRNewswire-PRWeb/ -- Following a $3 million funding round and partnerships with leading data insights companies in the space, , the marketing intelligence platform ...

NEW YORK/LONDON (Reuters) -Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to ...

Brands, publishers, and agencies to receive access to panel-based Facebook advertising data previously unavailable for UK and German markets SANTA MONICA, Calif.--(BUSINESS WIRE)--Pathmatics, the ...

Pathmatics Inc., the Santa Monica-based digital advertising software developer, announced Oct. 25 a $3 million investment from British marketing agency Mintel Group Ltd. and SPH Ventures, the venture ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Pathmatics, a leading marketing intelligence company, today announced that it has been acquired by SaaS mobile analytics company Sensor Tower with a growth ...

Our interview today is with Gabe Gottlieb, Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). We spoke with Gabe to learn more about his company—which ...

“Digital advertising is not just for big brands with big budgets,” said Pathmatics CEO Gabe Gottlieb. CEO Gabe Gottlieb on how the acquisition of WhatRunsWhere came about and how it benefits ...

Of course it is a good thing to hold Facebook more accountable for their policies regarding hate speech on their platform and in the ads. The #StopHateForProfit boycott of advertising on Facebook is a ...

Mobile analytics company Sensor Tower announced the acquisition of Pathmatics, a Los Angeles-based marketing intelligence firm. The terms of the deal weren't disclosed but Sensor Tower investor ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. The last two weeks have seen a flurry of news about the big advertisers that announced ...

NEW YORK/LONDON, Jan 20 (Reuters) - Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest ...