Much of the conversation around brand partnerships focuses on visibility metrics: impressions, reach and logo placements.

One of the more confusing questions partnerships face is when to use the so-called aggregate or entity approaches. Most partnerships apply the entity approach in determining partnership income; they ...

In this two-part podcast, Laura Dyrda, host of Becker’s Healthcare, interviews Julia Strandberg, Chief Business Leader at Philips, and John D. Couris, President & CEO of Tampa General Hospital. They ...

As the automotive industry shifts to software-defined vehicles (SDVs), the supply chain, from chipmakers to automotive OEMs, are forming partnerships to accelerate adoption and advances in technology.

A traditional model of business acquisition involves the integration of one company into another—much like a hungry cat eating a mouse. But what if you could embrace a new approach toward acquisitions ...

Serving approximately 100,000 students each year, Maricopa County Community College District is one of the nation’s largest community college districts. Many bachelor’s-granting institutions seek to ...

UnCruise Adventures, the leader in small-ship adventure cruising, today announced the launch of a new co-branding partnership with Approach Guides, purpose-built to support travel advisors with modern ...