The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...
Pandora is beefing up its local, regional and national ad sales team, scaling their ad solutions to meet with demand for more localized buys. Pandora’s slate now includes offers on the web, mobile, ...
Pandora is partnering with the Ad Council and programmatic shop A Million Ads to test a new ad platform that enables personalized versions of an audio ad, further illustrating its shift toward ad tech ...
The streaming service said Tuesday it will launch Listener Love Day on Sept. 9 for 24 hours without ads. Pandora currently offers a free subscription with ads and an ad-free subscription for $5 a ...
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