US company Backdrop is aiming to ease the process of choosing the right paint, through a curated selection of colours and adhesive samples for testing on walls, along with an essentials kit and a ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Until recently, direct-to-consumer startups in the home and kitchen industry have mostly focused on the ...

AD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month. Backdrop quickly carved out a sliver of the paint-sector pie by helping digitally native millennials ...

Tester: Bridget Clegg, full-time WFH art manager for BestProducts.com and part-time apartment DIYer The Brief: Since March, I've had the luxury of doing my job from the relative comfort of my Brooklyn ...

Much like Christian Louboutin red, Tiffany blue or even Post-It note yellow, Madewell now has a signature hue to call its own thanks to a cool new collaboration with home paint brand Backdrop.