PVR Cinemas, India’s largest cinema exhibition company, is to install Korea’s 4DX motion and olfactory technology to ten of its multiplexes. The deal is an extension of an existing agreement between ...

Nearly two dozen additional cinema auditoriums with moving seats, smells and water effects will be coming to India. That follows an agreement between the country’s leading multiplex chain, PVR, and ...

* SAYS SIGNED DEAL WITH CJ 4DPLEX TO LAUNCH ANOTHER 16 4DX SCREENS IN INDIA Source text - bit.ly/2BfkvDJ Further company coverage: ...

With footfalls rebounding and a strong content pipeline, PVR INOX is seeing renewed momentum in India’s theatrical exhibition space. From Rs 99 weekday deals and AI-led engagement to a measured ...

The multiplex chain is now looking to expand recliner-led premium formats into more cities, even as mainstream cinema occupancies remain broadly consistent across markets.

PVR Cinemas, India’s largest cinema exhibition company, is to install Korea’s 4DX motion and olfactory technology to ten of its multiplexes. The deal is an extension of an existing agreement between ...