Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

A good PR campaign is like a well-baked cake—it has everything you want, looks great and everyone loves it. However, a small-business owner or the director of a nonprofit oftentimes doesn’t have the ...

NPR's Andrew Limbong speaks with public relations manager Molly McPherson about the ongoing publicity fight between actors Justin Baldoni and Blake Lively. Any time there is news, watch out for ...