The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors in getting shortlisted by decision-makers. The Fast Company Executive ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The business of marketing has moved from guesswork to a data operation in ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...

Good PR - public relations - has long been a useful ally on the road to delivering success. Broadly speaking PR is a process for raising the profile of a venture, using selected media channels to ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

I started my entrepreneurial path a long time ago, being an absolute newbie, and I’ve made all possible mistakes due to a number of misconceptions and myths I had. And now, years later, as my company ...

Make PR the foundation of your fundraising strategy to unlock doors to investment, opportunities, and long-term success. In the world of startups, having a robust PR plan from the outset is not a ...