Pantone aims to make color standards more accessible for creatives via a limited-edition capsule fan guide on the global institute's strongest shades.

‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture the word “Valentino.” Chances are, you’re seeing a very specific shade of ...

"Spanx has always recognized the invaluable role color plays in creating a strong and impactful brand visual identity, so to be able to collaborate with them on the development of an official SPANX® ...

The vibrant red hue is here to send a message. Period. Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the ...

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under ...

CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...

The Grateful Dead have partnered with Pantone to introduce two new color waves inspired by the band’s signature red and blue hues. Dubbed “Grateful Red” and “Stealie Blue,” the colors were scanned ...