The attempted “Great Meme Reset” reveals how inescapable the incoherent internet has become.

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

Among the many names millennials have been dubbed, such as the “Internet Generation,” the “Selfie Generation,” and even the “Harry Potter Generation” by Buzzfeed, we’ve also been nicknamed the “Meme ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Sending memes, as the internet has discovered, is a form of ...