The claims made at Openworld–not least by Executive Chairman and CTO Larry Ellison and co-CEO Mark V. Hurd (below right)–were bold, brash, and attention-getting. Ellison said we’re experiencing “a ...

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from ...

Oracle spent over $4 billion creating an ad and marketing products giant, but failed to meet its goals. It struggled against rivals like Salesforce and Adobe, then laid off scores of people in August.

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing ...

Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies ...

Customers today are nothing if not self-indulgent, enabled by technologies that make it easy for them to get nearly anything they desire at the moment they desire it. Oracle’s Marketing Cloud aims to ...

ContentMX made ContentMX Cloud application available on Oracle Marketing Cloud Friday, enabling email marketers to leverage original and curated content in their marketing campaigns. ContentMX ...

The FINANCIAL — Surdell and Partners, a full service advertising and marketing agency, is using Oracle Database Cloud, part of Oracle Cloud Platform, to deliver near real-time intelligence to its ...

MODERN MARKETING EXPERIENCE - Extending its commitment to help consumer marketers target, convert and retain their ideal customers, Oracle has introduced new innovations and integrations for the ...