A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...
Operant conditioning is a behavioral theory created by famed psychologist B.F. Skinner that suggests that behavior is most easily modified when it produces a negative consequence. This theory can be ...
Behavioral psychologist B.F. Skinner was a major proponent of operant conditioning as a means to the modification of human behavior. Operant conditioning involves the use of positive or negative ...
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