O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature ...

French Romanticism paintings and English rugby don't seem to go hand in hand, but lo and behold, O2's most recent campaign has brought the two together in a strange (and oddly beautiful) piece of art.

The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year with the creation of the #WeartheRose tag which was used across social media and ...

There is something unmistakable about the build up to a match at Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum of anticipation ...