Nike Just Abandoned the Strategy That Defined its Last 5 Years—and 775 Workers Are Paying the Price

As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.
NBC New York

Nike CEO Elliott Hill outlines new strategy after retailer blames promotions for declining revenue and profit

Nike's turnaround will take a bit longer than expected under new CEO Elliott Hill, who outlined his strategy to return the company to growth on Thursday after the retailer blamed deep discounting for ...
Marketing Dive

Nike commits to bolder brand marketing as part of rebound plan

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...
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Nike CEO Elliott Hill outlines new strategy after retailer blames promotions for declining revenue and profit

Nike CEO Elliott Hill outlined his strategy to return the company to growth after the retailer blamed deep discounting for declining revenue and profit. The longtime Nike veteran, who returned in ...