Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

It unlocked for sports -- the NFL, ‘Sunday Night Football” -- all the undercounted viewers under that old panel-only approach,” said Jorge De La Rosa, NBC Sports’ SVP/research. “Generally, it’s great ...

“KPop Demon Hunters” viewership went up, up, up. According to end-of-year Nielsen data, the Netflix title is by far the ...

Powered by Nielsen’s Streaming Content Ratings data, ARTEY Award winners are uniquely determined by the audience. Awards are ...

Fox News Channel extended its long-running leadership of the cable news landscape in January 2026, marking its 24th ...

Bluey' was the year's most watched anything, 'KPop Demon Hunters' took the top film prize, and Seth MacFarlane won Streaming Icon of the Year.

David Muir’s program notched an impressive Nielsen ratings victory for the week of Jan. 19, generating a total audience of 9 ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, ...